На сегодняшний день наблюдается рост конкуренции между техническими вузами за достойных студентов. Актуальность исследования обусловлена значимостью методических приемов для повышения качества агитационной работы по набору студентов для обучения по направлению подготовки «Химическая технология». Проанализированы анкеты 98 студентов за 5 лет набора, обучающихся по направлению «Химическая технология». На протяжении анализируемого периода перспектива трудоустройства и наличие бюджетных мест были самыми существенными аргументами. Затем следуют престиж специальности, рекомендации консультантов в приемной комиссии, рекомендации родителей. Отмечается прямая очень тесная корреляционная связь между рекомендациями родителей и учителей, рекомендациями родителей и рекламой в Интернете, рекомендациями друзей и близостью дома, рекомендациями друзей и наших выпускников.

The study aimed to test the hypothesis that students of a Belarusian university enrolled in distance learning programs with the use of distance educational technologies demonstrate higher levels of intrinsic motivation as well as a correlation between motivation and academic achievement compared to students in traditional face-to-face programs. The study included 114 students from the 2nd and 3rd year, attending face-to-face (N = 40) and distance learning programs (N = 74). The methods used included the “Academic Motivation Scale”, as well as the grade point average, and the Carol S. Dweck questionnaire to assess academic achievement. The findings showed that distance learning students exhibited a higher level of intrinsic academic motivation, while face-to-face students demonstrated a stronger presence of external motivation. Motivation among distance learning students was also found to be more strongly correlated with indicators of academic achievement.

The article presents the results of an empirical study of the features of the relationship between students’ value orientations and their existential identity in the context of life choices. It is shown that the leading value orientations of students of different genders and ages and their preferred existential roles in their interaction act as factors in choosing a particular life strategy.

The article presents a study of the development of professionally important personal qualities of undergraduate students of the psychological and pedagogical direction in the conditions of emergency remote teaching (ERT). A study with the participation of 140 master’s students (70 in 2018– 2019, 70 in 2020–2021) and using the Emotional Response Scale of A. Mehrabyan and N. Epstein, the test of communication skills of L. Mikhelson, methods of professional identity research (MIPI) and personal identity (MILES) L. B. Schneider confirmed the assumption that empathy develops intensively at the beginning of training, both in full-time and in distance learning, but the development of communicative competence is difficult compared to full-time training. In contrast to the conditions of full-time study, with emergency remote teaching, the status of diffuse professional identity is common for students of both courses, and the achieved professional identity is much less common than for full-time students. Among first-year students, the most common is the status of diffuse personal identity, among second-year students-the status of a moratorium. The limitations of the obtained conclusions are discussed and the prospects for further research are shown.

Today, the educational services market of educational services is characterized by high competition among higher education institutions. The article analyzes the impact of the quantity and quality of contract students on the activities of an educational organization. The issue of positioning an educational organization is considered as one of the important aspects in the competition for contract students.

The article discusses features of theatrical activity. The influence of involvement in theatrical activity on the psychological characteristics of students, their emotional intelligence and psychological well-being is investigated. With the help of Pearson’s correlation analysis, the relationship of the parameters of emotional intelligence with the scales of psychological well-being, as well as the relationship of the above parameters with the frequency of theater attendance, were found. Additionally, changes in the emotional states on different stages of the show trial and intragroup relationships dynamics were studied.

Currently, music education in universities in China is developing at an accelerated pace. But, unfortunately, the music education system focuses on the implementation of Western standards, sometimes neglecting the education and inheritance of Chinese traditional music. Because of this, there are problems that the government is trying to solve. The article briefly analyzes the current situation with music education at universities on the inheritance of traditional Chinese music, examines the importance of music education in terms of increasing cultural awareness, expanding the influence of traditional Chinese music. The authors reveal the educational aspect of traditional music in Chinese higher education.

The article is devoted to the description of the realization of the educational potential of the pedagogical block of practical tasks. The authors emphasize that it is the content of the pedagogical block of practice assignments that contributes to solving the tasks of education and the formation of significant personal qualities of a student.

The article addresses the issue of coping behavior and coping strategies of students at a pedagogical university. Models of coping with stress, coping tasks, coping strategies, and personal coping resources are defined. The main approaches to the study of coping behavior, classifications of coping behavior in the interpretation of domestic and foreign researchers are highlighted. The connection between the coping strategies of pedagogical university students and their value orientations, readiness for pedagogical activity, neuropsychological characteristics, self-attitude, and defensive mechanisms of the personality is traced. Empirically, the adaptive and maladaptive coping strategies inherent to students of a pedagogical university, their situational and personal anxiety, as well as the relationship between anxiety and the prevailing coping strategies of future special education teachers are revealed.

The article is a generalization of the empirical study of the dynamics of professional readiness of students of psychological specialties. The article naturally talks about the features and components of professional readiness, about the stages of educational activity of students of the last year of study. Based on the identified components (motivational, communicative, volitional, value-semantic, evaluative-reflexive), psychological testing of students was carried out at the beginning and at the end of the last year of study, the results of which showed a certain dynamic in the field under study. The reasoning about the dynamics that took place was confirmed by mathematical and statistical analysis.

The possibilities of studying the mechanisms and features of the intellectual socialization of students in the conditions of academic communication are updated. Academic communication — communication with different subjects of the educational environment of higher education in the learning process. A theoretical model for combining the mechanisms and components of socialization with an emphasis on intellectual ones is proposed. The structure and content of students’ socialization in the process of studying at the university is analyzed. Its main intellectual mechanisms are described. Separate results of an empirical study of the correlation between the processes of intellectual socialization and the dynamics of students’ consciousness in the learning process are presented. Practical recommendations are given for supporting and accompanying intellectual socialization in the academic communication of students.

In the context of current socio-cultural trends in our country and in the world, the interactive approach substantiates the process of interpersonal communication as a value and as the goal of educational activities. As a result, the educational result of interactive learning involves the personal actualization of the student with the involvement of his intellectual, creative and communicative resources. The established didactic goal is achieved through the study, comprehension, practical development of the content of the educational material and the acquisition of communication skills by students. The authors present the results of a semantic analysis of the correlation between the concepts of “communication” and “interaction”.

The article presents the results of a comparative analysis of the opinions of modern students of technical specialties and students of humanitarian specialties regarding the introduction of artificial intelligence resources in the educational process, as well as in the study of higher mathematics. The results of an online survey of students are given, on the basis of which conclusions are drawn.

There are relatively few studies on the human motivation to get involved in watching fictional horror on the screen and how a horror movie affects people’s behavioral, cognitive and emotional reactions. Why do young people enjoy horror films, how individual differences affect the reaction and preference for horror films, whether horror films affect behavior, why we are afraid of certain “classes” of stimuli, and also how sympathy for horror develops... The author of the article analyzes the psychological aspect of this phenomenon, and also considers how it affects the psyche of modern students in the process of studying the discipline “Psychology of Cinema”.

The article shows the importance of the formation of social and informational competence in preparing students for future teaching activities. The structural components of socioal and informational competence and their content are considered. The conducted 104 research of the social and informational competence of future teachers is described, and its results are analyzed.

The article substantiates the relevance of the study of universal learning actions of students of secondary vocational education (SVE). Against the background of the introduction of new means of assessing the educational results of students of secondary vocational education, there remains a need for the study of universal learning actions in conditions when, according to international monitoring of the quality of education, the indicators of Russian adolescents have slightly decreased, experimental studies of the formation of universal learning actions in secondary vocational students are becoming especially relevant. The specificity of the pedagogical approach to the study of the universal learning actions of SVE students is shown, the theoretical and practical significance of such studies is substantiated.

The methodological and technological approaches of scientists to building a healthsaving educational environment in higher educational institutions are considered. Particular attention is paid to the constituent methodological components of various models for creating an educational space that is safe for the health of students, factors that can provide a positive result in the process of creating a safe, health-preserving environment in a modern educational organization. Directions for constructing safe health-saving content are proposed — methodological trajectories: theoretical, practical, restorative. Methodological levels have also been formed taking into account the content of the areas of organizing work to preserve health among students: physical education-theoretical, physical education-practical, physical education-methodological, physical education-regulating.

The article analyzes two opposed views on determining the concept of a “lifestyle” and singles out essential part of the concept of the “cultural landscape”. Unique role of cultural landscapes in the prosess of forming a lifestyle of students of higher education is pointed out. As the leading methodological approaches to determining the level of students’ lifestyle in the cultural landscape, the article presents: coevolutionary subject-activity, transdisciplinary, integral, situational-integral, cultural-ecological and landscape-environmental methodological approaches. The article describes in detail an integrated diagnostic lifestyle map, as well as a map of a comprehensive assessment of projects, including tasks, solving criteria and performance indicators.

The article discusses the model and program for preparing student volunteers for effective interaction with persons with disabilities, describes main components of the model, and also presents stages and content of the program.

The article reveals the educational potential of the discipline “Educational activity in a modern school”, which is implemented within the framework of the training direction 44.03.05 Pedagogical education (with two training profiles) in the Federal State Budgetary Educational Institution of Higher Education “Kaluga State University named after K. E. Tsiolkovski” by the Department of Pedagogy. The authors describe in detail what skills and competencies can be developed through practical classes of this discipline and provide step-by-step instructions for their implementation.