The article explores the concept of aesthetic culture, the issue of aesthetic consciousness and its role in teaching vocals. The formation and development of aesthetic consciousness in the process of musical activity is studied, as well as how it helps the musician to perceive the content of a musical work. The author emphasizes the equivalence of the parallel development of two directions in vocal education: technical and artistic. In the article, the author comes to the conclusion that the aesthetic consciousness of a musician reflects his artistic worldview, thinking, imagination, individual culture and musical taste.

It was found how the self-perception of adolescents changes in the process of media activity, and other effects of the development of adolescents in this process were identified, namely the formation of an adolescent community as an imaginary, and on this basis a real community, organization of teamwork based on self-determination, control over specific functions and tasks of team members to create the final media product. By media activity, we mean a special kind of human activity, characterized by the use of specific media tools and the construction of a special media space, which any sphere of reality can become. Any activity addressed to an imaginary community (according to Anderson) can be considered as a mea-activity. For example, the creation of a literary and any other work of art, shooting a video, etc. The addressee is implicit, he is in the imagination, and the author must look at himself from the position of an imaginary addressee.

There are relatively few studies on the human motivation to get involved in watching fictional horror on the screen and how a horror movie affects people’s behavioral, cognitive and emotional reactions. Why do young people enjoy horror films, how individual differences affect the reaction and preference for horror films, whether horror films affect behavior, why we are afraid of certain “classes” of stimuli, and also how sympathy for horror develops... The author of the article analyzes the psychological aspect of this phenomenon, and also considers how it affects the psyche of modern students in the process of studying the discipline “Psychology of Cinema”.

Credits. Author expresses gratitude to S. G. Romanov and I. A. Mikhailova for preparing the software and collecting the empiric material. The article presents the results of a study of categorical color perception in children with different cognitive styles. Diagnostic was carried out according to two styles: field dependence/ field independence and impulsiveness/reflectivity. The sample consisted of 59 children of primary school age 8–11 years old. The study of categorical effects of color perception was carried out in a computer version of the visual search task in the yellow-green and blue color ranges. The results showed that there was a strong relationship between the two cognitive styles. In all cases, there were categorical effects: the speed of within-category color discrimination was higher than the between-category one. In impulsive and field-dependent children, there was a tendency to faster, but less accurate execution compared to reflective and field-independent children. Differences in categorical effects were clearly manifested in children with different cognitive styles: the difference in the time for performing within- and between-category tasks was greater in reflective and field-independent children.

The article considers the trends of effective use of multimedia technologies in the process of perception of educational information by students in the conditions of transformation of mass education. The problems of digitalization are noted, which complicate the process of real and effective development and implementation of multimedia technologies in the modern educational process. The data of sociological research and examples of psychological and pedagogical practice in educational organizations are given.

Based on a qualitative survey, the paper draws a picture of graduates’ selfperception in conditions of high-speed information exchange. The study raises the issue of how to improve today’s educational efficiency viewed as a mechanism for the reproduction of a new subject of historical action. Such a formulation of research problem allows us to draw attention to the consolidated Nonwestern potential for improving the quality of modern educational process. The potential under consideration is largely based on the hitherto neglected scope of intangible capital linked to untapped digital possibilities of multiculturalism. This implies not a direct, mindless copying of Western educational standards, but a synthesis of the best in the world education systems related to our own rich pedagogical traditions of higher education. The obtained results and conclusions can be helpful in fine tuning the interaction between teachers and trainees in national higher education.

The article poses the problem of the development of critical thinking in the modern education system. Some reasons for the insufficient development of critical thinking and possible consequences of such deficit are considered.

The success of advertising impact and commercial communication is determined by knowledge about the social-psychological characteristics of a potential buyer, as well as the characteristics of the determinants of consumer behavior, the specifics of the images created by advertising. The most difficult aspect is advertising perfumes. This is primarily due to the specifics of human perception of smells, as well as the complex cross-modality of images created by smells. An important aspect of the choice of perfume is not only personal preference in the world of smells, but also an important aspect of social communication, since smells are a certain “marker” of social status. In addition, perfumery is also a cross-gender product, as it is one of the most popular types of gifts. The study involved 50 people, 25 men and 25 women, potential consumers of advertised perfumes, whose advertising acted as a stimulus material.

The article presents some directions of domestic and foreign research in the field of the teacher’s ability to address the interaction with the spatial environment as a psychodidactic tool. The substantiation of such a possibility is determined by the presence of a significant number of studies that allow to identify both individual attributes of the spatial environment of the school, and the system of indicators for the organization of educational sites interrelated with the psychological and academic well-being of the subjects of the educational process.

The article presents a study of the peculiarities of reading belletristic and scientific texts through various gadgets. Hypotheses about the influence of various gadgets on the speed of reading and understanding of belletristic and scientific texts were experimentally tested. 30 high school students aged 16–18 alternately read 4 scientific and 4 belletristic texts from a computer, tablet, phone (smartphone) and paper. It was revealed that the use of various gadgets when reading leads to different reading speeds and different degrees of understanding of the text, while using different media, the speed and understanding of belletristic and scientific texts are different.

The article describes the perception of the world in a cultural-historical context as a certain image of the world obtained by recoding perceived signals and secondary (semiotic) data. On these grounds, a study of the image of the world of the mono-ethnic group of Russian respondents was carried out. It has been established that the characteristics of the image of the world reflect the main ways of world perception and typical features of the Russian mentality, and the choice of the basic values for it is associated with the adoption by the mono-ethnic group of the native (Russian) culture.

The prevalence in modern society of such phenomenon as a culture of violence causes emergence of new research trends. In order to comprehensively study this problem, it is necessary to take into account the interpersonal and intrapersonal aspects of the complex of personal relationships, the relationship of the individual with the surrounding reality, manifested in two forms: in the belief in the justice of the world as a whole, and in the belief of a person that the world is fair in relation to concrete to him.

In the article, the authors reveal the features of multimedia perception, the specifics of the use of digital technologies by school teachers who are ready to implement the educational practice of subject education using reliance on the multimodal perception of multimedia content, the implementation possibilities of which are presented on the example of the resources of the multimedia historical park “Russia — My History”.

The article shows how and thanks to what visual and instrumental cognitive science makes it possible to put into practice the principle of «teach, explore — explore, teach», which helps to find ways to improve educational and scientific activities in a new reality with its characteristic intensification of information flows and the growth of the dynamics of various changes.