In the modern world, social networks play a key role in the formation of a personal brand and professional self-presentation. However, there is a shortage of research on features in self-presentation behavior that could contribute to professional growth and professional self-realization in older women. The article is devoted to the analysis of the features of selfpresentation in social networks of women of three generations: X, Y and Z. The study was conducted on the basis of a survey of 108 women. An analysis of their online activity showed that the most competent, from the point of view of experience, group of the able-bodied population, belonging to the generation of women X, uses the available resource least of all to promote professional and public self-presentation on the social network.

This article presents the results of experimental research on the study of the interconnection between the indicators of socio-psychological adaptation and the level of professional self-actualization of Russian-speaking migrants using Germany as an example. The article substantiates the relevance and necessity of creating comprehensive measures of psychological support for migrants in the process of their professional self-realization. In particular, we present the results of theoretical analysis of contemporary scientific literature on these problems as well as analysis of the results of psychological support of professional self-realisation of migrants based on the author‘s model, which includes methods of cognitive behavioural therapy, projective techniques and coaching technologies.