The article reveals features of professional identity of modern young customer service managers. The results of an empirical study are presented, which was attended by young customer service managers (N = 52), representatives of other professions who do not work with clients in daily direct interaction (accountants, IT specialists, economists) (N = 52) aged 23–35 years (average age — 29,7 years). Significant differences in professional identity between managers and representatives of other professions have not been identified. Customer service managers found 15 positive and 2 negative correlations between professional identity and personal characteristics. Representatives of professions that are not associated with permanent work with people have identified only 4 significant such relationships. The article is intended for psychologists and customer service managers.