The article discusses the question of whether in European history it was possible to instill a love for the family tree, and the author understands both of these phenomena in a general way, stipulating the problematic nature of such an approach. Analyzing the formation of love in archaic culture, the concept of platonic love, the medieval concept of courtly love and the new European concepts of romantic love, the author comes to the conclusion that love could not be organically united with the family. He discusses the reasons for this, which have much to do with the discrepancy between the European individual and the family as a social institution. Accordingly, arguments from both psychology and sociology are used. In conclusion, the author’s “concept of creative love” is outlined.