The article explores the complexity and dynamism of management activities in the context of modern changes and uncertainty, emphasizing the need to increase the professionalism of managers. The main focus is on the transformation of management activities and the importance of communication skills for effective management. Various approaches to understanding the personal qualities of a successful leader are considered. The determinants influencing adaptation to difficult situations, such as emotional stability and social support, are also discussed. The article emphasizes the role of feedback as a key tool for developing management potential and improving communication skills, which is the basis of successful management in organizations.