The paper considers the attitude to culture as an operationalization of the culture of relations and taking into account the holographic correlation of personal and general culture. Particular attention is paid to subject relations and their features. Some crisis phenomena in the development of modern culture and society and their internal contradictions are noted. The situation of a change in the general attitude to culture that has occurred over the past century, which has given rise to mass culture and a “one-dimensional person” consuming it, is stated, which is proposed to be designated as a cultural transition. Cultural transition can be seen as a concretization of the theory of cultural lag in modern conditions. The possible consequences of the cultural transition for the development of society in a situation of civilizational breakdown are discussed.