The article sets a method for analyzing the ethical component of human life. In the case of the primacy of a conscious way of regulating behavior, the regulating principle moves to the zone of relations between people, carried out through communication, formalizing the processes of both horizontal and vertical cooperation in the purposeful organization of behavior. We define coordinated responsibility as the maximum way of expressing the conscious subjectivity of a person. Defining the task as the need for conscious orientation in the space of speech-thinking contexts established between people taking part in joint activities, we identify crisis points of contact (fear, shame and guilt) and consider communicative and positional strategies that allow or do not allow this orientation and behavior to be effective and cooperative in the broadest sense.