The teaching profession does not forgive mistakes and miscalculations in building interactions with models of real objects. The meta-model of language is considered a technique whichallows you to build models of relationships with the interlocutor based on the word and what is behind it. Using this technique, a specialist acquires a tool not only to show his experience in a dialogue, but also to receive from the interlocutor, with the help of clarifying questions, an internal display (discovery) of what he will not be able to explain in words. It is assumed that this makes it possible to make changes in the communication process, forms the gift of persuasion in the discovery of unsaid, hidden information necessary for understanding. The authors present an analysis of linguistic features that influence the opinions and judgments of others.