The article presents the results of an empirical study of the relationship between indicators of civic identity and consumers’ preference. In order to test the hypothesis, a correlation analysis (Spearman’s rank correlation coefficient) was performed, as well as a comparison of independent samples using the nonparametric Mann — Whitney coefficient were conducted. The sample consisted of 129 people aged 18 to 65 years: 47 men and 82 women. The results of the study confirmed the existence of a relationship/correlation. Based on the results it can be assumed that the higher the level of civic identity, the higher the preference for domestically produced goods.

The presented article is undoubtedly relevant and timely. This relevance is due to geopolitical global events and serious problems in domestic education associated with a low quality level of civic and patriotic education of Russian schoolchildren. The article analyzes the basic concepts of the problem field being studied, and also substantiates the main directions of ensuring civil and patriotic education of students of general education organizations.

The article considers the main problems raised by modern researchers concerning adolescent identity formation in the digital environment. The experience of forming the civic identity of schoolchildren in the digital space in educational institutions of the Ministry of Defense of the Russian Federation is briefly presented.

The article actualizes the role of civic identity in the process of personal and professional development, determines the importance of culture for the formation of civic ideas and patriotic feelings. The article presents the results of a comparative empirical study of students of psychological and pedagogical areas of training from Russia and the People’s Republic of China, where the subject of comparison was verbal and figurative ideas about the Motherland and patriotism.

The article presents practical formats for interaction with children and adolescents in the digital environment. The essence of the new digital application for Youth Army members is revealed, attention is drawn to the strengths and weaknesses of communication in the digital space.

The article deals with the process of civic identity formation among the country population. The emphasis is placed on primary and secondary school students, since the foundations of tolerance and moral principles are laid in primary school age. The process of globalization is considered from the economic and social processes point of view. The evolution of philosophical views on the definition of the civic identity concept. Civic identity is understood taking into account the views of teachers and philosophers of different eras. Each individual is provided with freedom of choice, including in matters of identification. The process of personality formation takes place in the biological and social planes. The civic identity formation is an extremely important and responsible process. The civic identity formation is one the key direction in the society life organization, which ensures security and defense.