The purpose of the study: to study the students’ ideas about the “reference” qualities of a person. Hypotheses: 1. Ideas about “reference” qualities of a person are formed through various social mechanisms. 2. Effects of direct influence of teachers on the formation of students’ ideas about “reference” qualities may not be great. Methods: psychodiagnostics (USK test questionnaire), research methodology (questionnaire “Man-woman — husband-wife” (MZHML)), rank correlation.

The purpose of the article is to study the dynamics of professional development of a person in different fields of activity (teachers, managers). Hypothesis: in the continuation of a person’s career (20–65 years), in a variety of changes at different stages, both the general and the specific inherent in each professional field are distinguished. Methods: historical and theoretical analysis, empirical research (questionnaires), parametric methods of statistics.