Postpartum depression is one of the most frequent mental disorders of the postnatal period. The aim of the study was to evaluate the effectiveness of personalized psychological support for women with signs of postpartum depression based on the study of their experience of participation. Based on the results of participation in the personalized psychological support program, a qualitative study was conducted using the method of a single semi-structured interview. The “Grounded Theory” approach was used to analyze the data. The result of the study was a theoretical model of the perception of the experience of participation in the program. We can talk about the effectiveness of the program, since the result of participation was the consequence of “feeling like a mother”, and also the phenomenon of “self-love” was obtained, which should be taken into account when creating programs and diagnostic algorithms for the prevention of postpartum depression.